Northern Commerce
Branding, Web Design & UI/UX

Project Summary

Two London-based web agencies unite to become a global eCommerce leader. Designed while employed at Inspiratica.

 

Inspiratica & ATMOS Marketing formed Northern, the fastest growing full-service eCommerce agency in Canada. As lead designer at Inspiratica, Dekker’s job was to develop the name, a full brand identity and system, and website design.

My Role

Branding
Web
UI/UX
northern
1
The fastest growing Canadian eCommerce startup & and an award winning marketing agency.
2
Build an iconic brand representing startup culture and their Canadian heritage, and launch a new homepage for the company.
3
A powerful new brand and website the employees and customers can rally behind.

Thought Process

Finding a direction.

Taking inspiration from “We the North” I began preliminary domain research. Both Inspiratica and ATMOS liked the Northern theme, and Northern.co was available for purchase. The new name was decided, Northern Commerce, or Northern Co. for short. I spent time researching and gathering inspiration, and presented a mood board that captured the direction and look I was thinking.

Logo Development

Forging an icon.

I wanted to design a professional, simple and iconic ‘N’ symbol that incorporated an element representing the North. Through exploration, I realized that a subtle approach was best. The word Northern can invoke a number of images (trees, mountains, a compass, etc.), but this overt imagery didn’t feel like the best fit for an enterprise technology company.

Taking inspiration from the compass, the N with an arrow facing upwards represents the companies direction, its growth, what it provides for its clients, and a subtle hint to it’s Canadian heritage.

Branding & Identity

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Stationary

Beware! This can result in sleepless nights. We worked hard to acheive where we are today and we strive lorem

Web Design

Beware! This can result in sleepless nights. We worked hard to acheive where we are today and we strive lorem